Art appeals to the senses. Science engages the mind. We bring the two disciplines together and apply them in unique ways that produce amazing levels of response. We make it happen everyday. And there's no one else who can do it better. We're Barnett Murphy. We're Direct Marketing.
Art: [ahrt]
noun
The right brain. It's our creative side.
It's the hemisphere we use to create ideas and design solutions. It's where we get together to work as a team, take cues from nature, rock out, practice yoga, draw our ideas on napkins at lunch (or happy hour), play charades, and develop awesome creative that connects your customers to your brand.
Call us crazy but intuition has a lot to do with it.
Our creative provokes response.
Science: [sahy-uhns]
noun
The left brain. The logical side.
It's the hemisphere that organizes data, prefers some quiet time to think, and plans your campaign strategy. It digests the research, calculates responsiveness and predicts future successes.
The response is in the numbers.
And it's serious.